(on the hx and deleterious effects of) Advertising

by Joseph D. Reich


they appear to glamorize
the flimsy and mediocre
in our tv commercials


they always look so alive, satisfied,
and contented over their smartphones


who was it phyllis diller the old brilliant neurotic comedienne
ironically said present-day television with its myriad of constant
flashing images (its flooding of sound bites and nonstop
distractions) actually makes her feel agitated and nervous


(sound effects and special effects in no way
shape or form special or effective, merely recycled
and formulaic, and diluting the overall baseline for
independent thinking, perception, and imagination


turning them all into idiots
keeping the zombies talking)


van gogh sliced off his ear
for all the right reasons


all the wrong people got famous


tesla found muttering to himself on the steps
of the ny public library the night they were giving
out awards to thomas edison and his old cronies


likewise the projected and perceived social and cultural baseline
(having been over-exposed, manipulated, and supersaturated)
has backfired due to the fact that everything is so objectified
no longer having the ability towards perceiving or analyzing


in the late-afternoon when we used to watch cartoons
now commercials of very earnest down-to-earth women
matter-of-factly explaining their issues during intercourse


whimsical caucasian middle-aged couples
and their sweeping scenarios acting all
romantic and liberated as they apparently
found a breakthrough to his erectile dysfunction


reality shows deliberately set up for physical
and emotional and histrionic confrontations
and showdowns with contrived shallow
reactions (which got its derivation
from the ghetto) to try and trigger a reaction
as they all have the exact same cookie
cutter gestures and body language


5 ways you can cry
(you can sigh
you can lie)

to manipulate the reality audience
so they might sensitively join in
in this life-changing transition
as well as force a catharsis
and boost television ratings


they say that clinically, instinctively,
you cannot remain angry for more
than 12 seconds. i beg to differ!


a matter of fact would like to perform a clinical study
to exhibit and prove how tv (no longer sure if the pre-quota
of affected and made-up computer-generated violence is for
a movie or video game and if that would even matter) can trigger
post-traumatic stress disorder and multiple forms of retraumatization


push ‘the citizen,’ ‘the common man’
over the edge, but they always
refuse to go to the hard data


as our great leaders
watch the same tragedies
repeat themselves over and over again


the self-fulfilling prophecies, self-deprivation,
self-mutilating, and self-destructive behaviors


(so you were in this calm state, feeling great,
trying to get things straight, and literally got
to mute it and turn the opposite direction
so as not to jump straight out your skin)


what happened to the ole time exhibitionist
in his trenchcoat (with his sudden and spontaneous
machinations) who tried to turn on a flock of women?


fdr used to stand up in front of the crowds
and tv cameras to give a good impression


One thought on “(on the hx and deleterious effects of) Advertising

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